About

I grew up in Rome and for many years worked in the luxury fashion industry, focusing on brand image. I decided to found my own brand after attempting to buy new textiles for the bedroom, bathroom, and kitchen for my own home in Vienna. I discovered that there were no products on the market that truly convinced me: luxury brands often offer good quality, but usually at exorbitant prices. More affordable manufacturers rarely impress with their quality and manufacturing conditions.

That's why I started selecting fabrics myself in Italy and having them processed by experienced seamstresses. The quality of the first products delivered confirmed what I had felt all along to create my own brand and thus turn my passion into a profession.

It takes time to create beautiful things.

I always personally select fabrics, patterns, and processing techniques, and the finished products reflect my own high standards of quality. For me, this also includes a fair production process, in which professional expertise is appropriately compensated. I know all my seamstresses personally and value their expertise and experience, without which a first-class result would not be possible.

Let yourself be inspired and advised in my store. I look forward to seeing you.

Sincerely,
Federica